Digital marketing is about to change dramatically

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Time flies too fast. We just planned for 2021…but it’s already six months into the year, and I am sure many of you will soon start planning your marketing strategies for 2022. So, let’s brainstorm and see what marketing trends will shape 2022.

The biggest question remains: How will marketing change after the death of the cookie?

I am sure you heard Google announced that it would end support to third-party cookies in their Chrome browser in 2022. It is a big deal, given that Chrome is the most popular browser, accounting for almost 70% of all market share.

Nevertheless…


Ever wondered why you aren’t achieving your Instagram goals?

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Instagram has never been hotter than it is today. It has proven to be one of the fastest-growing social media platforms; it has reached over 1 billion active monthly users.

Given the success and the fact that “everyone is on Instagram,” it’s been harder and harder to catch attention and differentiate your brand. Instagram is a highly visual platform that is very popular among the younger generations. According to Statista, 32% of users are aged between 18 and 24 and 33% are aged between 25 and 34.

So, if your brand is trying to appeal to these demographics — you…


Ways to overcome them and prepare for a dignified retirement

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Most of us want to start saving for retirement — enjoy life, travel the world, and take advantage of all these years spent working tirelessly. However, there are some obstacles holding most of us back from starting.

Workers’ confidence about achieving retirement goals has risen sharply since last year according to a new survey from Schwab Retirement Plan Services, and so has their appetite for financial advice.

Many participants in the survey also highlighted 5 major obstacles to saving for retirement. These are market volatility (32%), unexpected expenses (29%), keeping up with monthly expenses (27%), education expenses (21%), and credit…


Stop being broke and start building your wealth now

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If you chose to read this article, you’re thinking of starting to build your wealth. It is a great decision, congratulations!

I am in my early thirties, and I’ll admit — building your wealth isn’t easy, when you have a ton of commitments, a student loan, want to travel, and go out for a casual brunch and drinks every weekend.

As you get into your twenties, there is a lot on your plate. You’re figuring out where you want to live, and thinking about both people and places. You might be balancing a relationship, friends, family, and your career.

It’s…


Debunking 5 major cliches about Instagram Marketing

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The 5 cliches about Instagram Marketing you should avoid at all times:

1. Instagram is the best marketing tool ever.

2. Hashtags are the key to be found on Instagram.

3. You need a lot of followers to get seen on Instagram.

4. Instagram is a waste of time because you cannot make money from it.

5. Instagram is not for brands or businesses, only individuals or photographers.

Reality:

1. Instagram is a great marketing tool; however, I wouldn’t call it “the best.” The reason is simple — you are very dependent on its algorithms, and it can happen that one…


Discover a powerful 5-step strategy on how to get more Instagram followers without following.

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If you’re looking for ways to grow your Instagram without following other accounts, these tips will do wonders.

I’ve been working with many businesses and individuals who keep trying to increase the number of their Instagram followers, however to no success. All of them have one thing in common — they want an instant result.

Unfortunately, getting people to follow your Instagram account will require some time and effort.

You’re lucky though because I’ll share the best strategies with you and you only need to follow these tips. That simple!

Post content regularly

Regular posts are key to your Instagram success. There are…


Personalization in 2021 is no longer an option, it’s a necessity

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No brainer here that consumers are getting pickier day-by-day. They are much more sophisticated and spoilt than they have ever been before. The reason for this is — supply. There are many more businesses than ever before offering the same (or similar) products at the same (or similar) price. So, how to wow them?

My answer is personalization. It’s astonishing that it was not a common marketing strategy in 2019, it became more important in 2020, and it’s something you must look at in 2021.

What is personalized marketing?

Personalization uses consumer data to your advantage. It shows individualized offers, product suggestions, and other…


Do you keep thinking “why am I always broke?”

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Personal finance is your own way of building your wealth. You may be asking yourself, “how come I am poor?” or “why am I always broke?

The answer to these questions is simple — it’s your decisions and choices that make you “poor” or “broke”.

The good news is that with some changes in your habits and choices, you will be able to organize your life financially.

That’s where the concept of personal finance comes in. In fact, personal finance plays a tremendous role in your life. …


7 steps for a comprehensive financial plan

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Financial planning is a tricky subject to many. People tend to overlook the importance of planning their finances and often instead choose to live above their means.

Credit cards are a perfect avenue for people to overspend and live beyond their financial capabilities.

I remember, in the past, I never had a financial plan and was happy to live from salary to salary. However, at some point, the realization comes in — the money I earn should serve a better purpose and bring financial security in the future.

Maybe you’ve tried creating your financial plan, or perhaps you haven’t started…


I share the lessons that I learned throughout the years

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The start of my investing journey wasn’t easy. I started more than three years ago. It was hard to put aside some money that I’d rather be spending, plus there also is a risk of losing that hard-earned money. Especially in the beginning, when emotions play hard.

However, sooner or later, the time has come, and I realized that keeping my money in a savings account with a mere 2% per annum interest won’t lead to financial independence or substantial growth.

I kept hearing the same advice — make your money work for you. And getting less than $50 as…

Edgaras Katinas

Marketer | I write about marketing, money and personal development| Check out my marketing agency edgaraskatinas.com

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