10 Instagram Marketing Mistakes that You Cannot Ignore

Ever wondered why you aren’t achieving your Instagram goals?

Edgaras Katinas
9 min readOct 26, 2020


Photo by Mateus Campos Felipe on Unsplash

Instagram has never been hotter than it is today. It has proven to be one of the fastest-growing social media platforms; it has reached over 1 billion active monthly users.

Given the success and the fact that “everyone is on Instagram,” it’s been harder and harder to catch attention and differentiate your brand. Instagram is a highly visual platform that is very popular among the younger generations. According to Statista, 32% of users are aged between 18 and 24 and 33% are aged between 25 and 34.

So, if your brand is trying to appeal to these demographics — you know where you need to succeed!

Did you also notice that Emily in Paris was exclusively about marketing on Instagram? Fun fact, huh? No, it just proves that the platform is extremely powerful and can do wonders for your brand.

P.S. I am sceptical about the techniques Emily used.

I have shared quite a lot of content on Instagram marketing before and you can find it here on Medium; however, in this article, I’d like to discuss some of the reasons you may not be getting the desired results.

You believe in magic success formulas

We all follow at least a couple of “famous” Instagram accounts that pocket hundreds of thousands of followers, maybe even millions. It’s important to understand that they didn’t end up where they are today overnight. Most likely, it’s been hard work that took years to bring them where they are today.

You should not listen to the shams online about overnight success stories. All these stories describe ways of getting followers in illicit ways — most frequently through Instagram bots (an activity, that’s not allowed by Instagram).

I highly recommend you not to go that way. What’s the point of having hundreds of thousands of followers who don’t engage with your content? No point, whatsoever. You also risk being banned by Instagram with your content being invisible to others.

It isn’t worth the risk.



Edgaras Katinas

Marketer | I write about marketing, money and personal development| Check out my marketing agency edgaraskatinas.com