“Very nice”: Kazakhstan makes ‘Borat’ catchphrase its official marketing slogan
Why should you also use pop-culture in your marketing strategy?
5 min readOct 29, 2020
When comedian Sacha Baron Cohen released his satirical mockumentary (Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan) about the fictional Kazakh reporter Borat Sagdiyev in 2006, it was…
