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The Top 10 Marketing Trends You Need To Adopt in 2022
Digital marketing is about to change dramatically
Time flies too fast. We just planned for 2021…but it’s already six months into the year, and I am sure many of you will soon start planning your marketing strategies for 2022. So, let’s brainstorm and see what marketing trends will shape 2022.
The biggest question remains: How will marketing change after the death of the cookie?
I am sure you heard Google announced that it would end support to third-party cookies in their Chrome browser in 2022. It is a big deal, given that Chrome is the most popular browser, accounting for almost 70% of all market share.
Nevertheless, the pandemic had a tremendous impact on shaping our habits, and digital has become a new norm to do many things. Even when the pandemic is over, consumer habits will remain.
I am sure about certain things though.
- Digital marketing will become even more critical.
- Content marketing will become more important.
- Direct-to-Consumer (D2C) marketing will take the lead.
- Brands will need to learn about their consumers without relying on second- or third-party data.
