Hi Billy, I totally agree with you. I don’t deny the importance of Social Media today. However, what I think is happening right now is that brands are more focused on getting more followers and likes. They create an amazing social media strategy that, hopefully, brings the results they are looking for. However, when it comes to other marketing activities, such as newsletters, SEO, Google Ads, e-mails, etc they suddenly lag behind, as they don’t see these activities as priorities. And in my opinion, they shouldn’t.
From my experience, it is very hard to convert your social media followers into subscribers to your newsletter. It’s because consumers think “oh I’m already following you on Instagram, I get all the content I need. I don’t need you in my inbox. The content will repeat”. They don’t know whether it will repeat, be useful or not. It’s just that I would suggest growing your own audience more aggressively and concentrate less on the number of follows and likes you get. It is known that your social media followers are less likely to make a purchase, compared to those who have you in their inbox.
What I mean with “Forget Social Media” in the title is that indeed, sometimes it’s good to forget about it and concentrate on something else. I believe the tone of the article did not indicate that social media should be forgotten for good.
By all means, brands should be on social media.
Thank you so much for reading and taking the time to share your opinion here. I really appreciate it.