2020 is over in two months and you still have some limited time to wrap up your Q4 and maximize your marketing budget. Every organization has an annual marketing budget and if, somehow, miraculously, you have some leftover marketing budget, don’t let it go to waste. By now, all major marketing spending should be settled and you may have some leftover money.

However, what often happens is that marketing teams try to utilize as much money as they can towards the end of Q4 so that they could easier justify the budget for the upcoming year. …

No brainer here that consumers are getting pickier day-by-day. They are much more sophisticated and spoilt than they have ever been before. The reason for this is — supply. There are many more businesses than ever before offering the same (or similar) products at the same (or similar) price. So, how to wow them?

My answer is personalization. It’s astonishing that it was not a common marketing strategy in 2019, it became more important in 2020, and it’s something you must look at in 2021.

What is personalized marketing?

Personalization uses consumer data to your advantage. It shows individualized offers, product suggestions, and other…

Personal finance is your own way of building your wealth. You may be asking yourself, “how come I am poor?” or “why am I always broke?

The answer to these questions is simple — it’s your decisions and choices that make you “poor” or “broke”.

The good news is that with some changes in your habits and choices, you will be able to organize your life financially.

That’s where the concept of personal finance comes in. In fact, personal finance plays a tremendous role in your life. …

Financial planning is a tricky subject to many. People tend to overlook the importance of planning their finances and often instead choose to live above their means.

Credit cards are a perfect avenue for people to overspend and live beyond their financial capabilities.

I remember, in the past, I never had a financial plan and was happy to live from salary to salary. However, at some point, the realization comes in — the money I earn should serve a better purpose and bring financial security in the future.

Maybe you’ve tried creating your financial plan, or perhaps you haven’t started…

The start of my investing journey wasn’t easy. I started more than three years ago. It was hard to put aside some money that I’d rather be spending, plus there also is a risk of losing that hard-earned money. Especially in the beginning, when emotions play hard.

However, sooner or later, the time has come, and I realized that keeping my money in a savings account with a mere 2% per annum interest won’t lead to financial independence or substantial growth.

I kept hearing the same advice — make your money work for you. And getting less than $50 as…

There is no right or wrong here as both types of marketing are essential for most businesses. As a B2B or B2C marketer, you can still generate plenty of leads using content marketing or paid advertising, as both channels can be very effective.

However, let’s be realistic — not everyone can afford paid advertising, similarly like not everyone has the time and patience to wait for the results from content marketing.

When you are comparing paid advertising and content marketing, look at the long-term gains.

I heard a great comparison between content marketing and paid advertising. …

If in 2021 you had to concentrate on one social media platform to achieve your marketing goals? Which platform would you choose?

I am sharing some pros and cons on Facebook, Instagram, LinkedIn and Tiktok:

Facebook

Pros:
· Can reach most people
· Advertising is very affordable
· Great potential to target and build new audiences
· Tools to analyze data and improve future results
· Great platform to gauge customer feedback and foster a two-way communication

Cons: · Organic traffic is very minimal · AI tools assessing your ads may be inaccurate and result in ads being stopped ·…