Ever wondered why you aren’t achieving your Instagram goals? — Instagram has never been hotter than it is today. It has proven to be one of the fastest-growing social media platforms; it has reached over 1 billion active monthly users. Given the success and the fact that “everyone is on Instagram,” it’s been harder and harder to catch attention and…

Bookmark this article and thank me later — Conversational marketing has been a hot topic in the digital marketing arena for the past few years. It is about the enablement of one on one communication between the company and the customer to foster a strong engagement level and communication that has numerous benefits. Yet, many brands still tend…

You are likely making these mistakes that limit your Reels reach — If you’re active on Instagram, you have definitely noticed that Instagram Reels have taken the social media network by storm. Businesses, brands, and influencers have been making these short, vertical videos accompanied by music to share content with their audiences. In many cases, the views and the reach have exploded…

Are you using the correct type of account? — Back in the day, there only was one type of Instagram account. Everyone had the same opportunities to post and use the same features. But since Instagram has been growing at an exponential speed, so have the opportunities started to differ. …

Is a high number of followers always a good sign? Sometimes fewer is better. — I get it — everyone wants to have tens of thousands of followers on Instagram. Everyone wants to enjoy the popularity and tap into the opportunities that large numbers of followers can bring. It seems essential to have a big following to be able to monetize activities on Instagram and…

No paid ads, no fake growth strategies — just two simple tips — So, if you are like me, you likely live on Instagram. You spend hours scrolling your feed, binge-watch tons of Reels, and have your own Instagram friends who you’ve never met in real life… To me, Instagram is more than just a social media channel. It’s a lifestyle. It’s also…

Over 400 companies have withdrawn from Russia — but some remain — When Russia started its war in Ukraine, many international companies chose to leave Russia and stop business operations there. Even though hundreds of companies left Russia, many haven’t done so. However, can these brands balance on both sides? Sooner or later, they will either need to leave Russia or accept…

Email marketing can be very profitable, but your success depends on multiple factors. — It goes without saying that email marketing is one of the most profitable routes for marketers. Every $1 spent on email marketing can result in an ROI between $45 to $32. Does this surprise you? I’m not surprised at all. Think about it. Most consumers check their emails lots of…

No, you won’t need to spend money buying fake followers — I’ve noticed that many people are looking for shortcuts in getting Instagram followers. Platforms like Quora, Reddit, and various blogs are full of questions and hack suggestions that will show you how to get 1K followers on Instagram in 5 minutes. It sounds crazy, doesn’t it? What’s even crazier is…